RESEARCH IN TO MUSIC VIDEOS (CNTD)

Another video from Wiley. In this video we dont actually see Wiley, which I think is effective as it gives a 'man behind the mask' kind of feel. It makes him very mysterious, and keeps the audience engrossed, we dont know what he looks like! I like the use of flashing lights and colourfull settings. Again, similarly to that last video I researched there is the use of jolting movements. I think I can get this effect with Stop-Motion Filming, I am going to look into it and maybe give a test shot a go.

RESEARCH INTO MUSIC VIDEOS (CNTD)

When researching into Hip-hop/Grime music videos on YouTube I came across Wiley ft Chew Fu  - Take That. I really enjoyed watching the video and it had thousands of hits & comments, proving its very popular. The costumes used are bright and very 'out there' they aren't what people would wear on a day-to-day basis but they are definitely eye catching and keep the viewer engrossed. The use of makeup is also extreme, creating a funky futuristic look to the music video. There isn't allot of camera movement in the filming but tons of close ups and mid shots. All the performers movements are quite 'stiff and robotic' again creating that futerisistic feel. What I like the most about this music video (and also what I thinks it so popular and original) is the editing. There are lots of jumpy cuts and flashing lights, giving it a very jolty feel. If I were to create this I could possibly use stop-motion filming.

PLANNING IDEAS FOR MUSIC VIDEO FILMING

Audience: Our target audience is people within our age group; 16-21. Also, from my questionere HipHop/Grime is the most popular genre so it would be stupid to not aim our music video at people who enjoy this genre of music.

Location: Manchester city-centre is an ideal setting as there are lots of interesting sets and props. But it may prove difficult as it is a busy area. We have also been thinking about filming against a blank background or prehaps on the green screen.

Costumes: We want costumes that stand out and are eye-catching. But also fashionable that 'normal' people may actually wear on a day to day basis.

Props: Props we will be using, so far we have decided small props such as clothing and setting will make it much more effective, letting the audience focus on the peformer and not get lost within the scene.

Actors/Peformers:When we decide who we will use to be our artist we may use them, or do a video such as one Wiley does, where we don’t actually film the artist themselves, but just other performers.

QUESTIONER RESULTS

I composed a questionere to ask people what is there 'typical favourite genre of music?'. Then I created a bar chart to show which age group enjoyed viewing/listening to the top 3 results. Rock and Punk proved to be un-popular with the people I asked. The most popular across all age ranges was HipHop/Grime. Although this is the most popular in my results, it is not typical to everyone across the country, as location has an important influence on music. 

RESEARCH INTO MUSIC VIDEO CONVENTIONS

Camera Shots

Music Videos always seem to have lots of close ups of the artist. This is to create enphasis on the lyrics and the artist themselves. Long shots and mid shots are also typical of a music video. Different types of shots are not genrally used but are often used to give different effects, eg a zooming shot or a birds eye view shot.

Camera Movement

Tracking and panning shots are used regually during the filming of a music video. Crane shots and tilts can also be used for effect.

Editing

It is important when editing a music video to change the scene. Jump cuts, dissolves, and fades are common in music videos.

Lighting

Different genres of music will use different lighting within their videos. Some will use coloured or bright lights, while others will use black and white, this is genrally to set a feeling or a mood within the song. Strobe lighting or artificial lighting can be used to give the artist a moden, futuristic look.

Phonological Devises

The lyrics of the song and music are the main sounds during a music video. Sometimes the director can put in clips of regular speech or even give the music video a short story line.

Props

Props can include the setting or simple things such as costume. These are nessasery to set the scene for the video.

Costumes

Depending on the genre the costumes for a music video will vary, while pop artists will wear funky fun costumes, rock artists will wear darker colours. Costumes are an important part in music videos as artists influence their fans, and how they may dress.

Miese-en-scene

All media filming has elements of miese-en-scene. This refers to the way characters and props are positioned and used on the set.

COMIC STRIP FILMING

TECHNOLOGIES

During this exercise I learnt how to use adobe premiere, I managed to pick up how to use the program quite quickly. It was also really simple to use, all we had to do was 'drag and drop' and cut small parts out so it flowed better. I also learned how to use a tapeless hd camera, I haven't ever really used a camera before but with practice I managed to use it sucsessfully.

PLANNING

We didn't really do much planning for this exercise that was new to me. I completed a story board and made quick notes of which shots I would use. Story boarding will be usefull for the final product but I have done it loads of times.

USING CODES & CONVENTIONS TO MAKE A SOAP OPERA
This task was fairly simple and the only 'codes and conventions' I really used was a zoom in on someones face and a simple panning shot too.